Make Your Little Prince Hape

Common values between key messages of the movie The Little Prince and Hape’s principles were the key to Hape agreeing to a very first licensing opportunity. Friendship, discovery, cultural diversity and eco-friendliness as well as responsibility, sharing and sensitivity were themes that are played out in the film and in the beliefs Hape holds dear. To coincide with the licensing arrangement, Hape, the global brand licensee, is now launching its website: www.hapetoys.com/thelittleprince.com

For over 73 years The Little Prince, a French novella, continues to be a popular story around the world. Most people have read or had this wonderful timeless story read to them. 

The touching movie, directed by Mark Osborne (director of Kung Fu Panda), is a great reproduction of a classic story that remains respectful of the original book with a fleshy plotline. The film will be released in China on October 16.